Setup and metrics

Connect and import

1. Sign in and create your workspace. If sign-in is unavailable, deployment configuration is still pending.
2. In Connections, authorize your Shopify store using its myshopify.com address.
3. Authorize Meta reporting and select an ad account you are permitted to access.
4. In Costs & Goals, review cost fallbacks and configure decision thresholds and shipping assumptions.
5. Start an import and follow source stages in Sync Health. You can leave the page and return. Failed read imports can be retried by an owner or administrator.

Read the right metric

• Meta attributed purchases are platform-reported events. They are not identifiable Shopify orders.
• Total Shopify Orders (All Channels) counts eligible distinct paid, non-test, non-cancelled orders containing the exact product.
• Advertised variants describe catalog delivery. Purchased variants describe order lines; customers may choose another size or color.
• Shopify sales divided by Meta clicks is a non-attributed proxy, never Meta CVR.
• Contribution after ads is an estimate using all-channel contribution and item spend. It is not proof of advertising profit.

Resolve collecting data

Open Sync Health to inspect active stages, failed jobs, source freshness and period coverage. Retrying one Shopify source does not repair missing coverage from the other. Selecting inaccessible order history cannot create missing evidence.

Prepare an action

Review the exact product, variants, product set and affected campaigns in Action Center. Approval does not claim a remote change. Manual operations become applied only after a fresh remote read verifies the result. Unsupported automated operations return BLOCKED_EXTERNAL_VERIFICATION.

Control access and data

Owners and administrators connect accounts and approve actions; analysts prepare plans; viewers inspect data. Disconnecting a provider stops access. Deleting imported data is a separate owner action in Settings. See the draft privacy notice for processing details.